The other day, I was reading a post on a business advice blog (yes, this is my new ‘reading about writing’ vice), which contained a sentence to the effect that ‘if your average post is only 200 words long, that’s not blogging, it’s taking notes’.
Within a particular context, I agreed – it can be very important for business owners to write in-depth articles on their blog, both to provide their readers with quality, engaging content and for optimisation purposes. This is particularly true, of course, if you’re in the business of dispensing advice to other bloggers or entrepreneurs, in which case you need to reinforce your credibility and make distinct, useful points rather than giving vague hints.
On the other hand, though, I feel that it all depends on the purpose of the blog, for both the audience and the writer. There are some very successful blogs that feature a lot of brief updates or features, with the occasional longer post. Some bloggers manage to keep an eye on their professionalism while providing their audience with what appears to be little more than snapshots, both images and word pictures, of their daily lives or business activities.
In a previous post, I mentioned some blogs I enjoy reading, not all of which feature frequent wordy posts. Keeping my posts brief (I haven’t worked out an average, but my posts probably still fall into the ‘notetaking’ category), has helped me to maintain the schedule I implemented a couple of months ago. The current run of posts has been my most consistent to date.
Although I do post business updates, I haven’t yet attempted to monetise the blog itself, and I’ve done little in the way of SEO and growing an audience. Some of that will change – although I don’t intent to make blogging my job, per se, with sponsored posts, etc. – but I hope the format remains much as it is.
For one thing, building a habit of online ‘notetaking’ is likely to help me avoid the trap of ‘writers’ block’ when I get back into my next fiction project.
As I’ve discovered, there is always something I can say – however brief.